Fello rents thousands of iPads and POS kits to events through partners like Square, Shopify and Eventbrite. I designed the internal system that runs it all.
Fello, formerly Flying Connected, is a New Jersey company that rents preconfigured iPads, card readers and point-of-sale kits for events, pop-ups and fundraisers, delivered ready to sell.
Fello IMS is where its sales, warehouse and returns teams work all day: orders, inventory, partner storefronts and team permissions, in one place.
Design process
The challenge
Every rental touches sales, the warehouse and returns. Orders arrive from partner sites like Square and Shopify, devices need the right data plans and accessories, and every change has to be traceable.
Design goals
Reservation, fulfillment, shipping and attachments in a single view.
Track every iPad by barcode, serial and IMEI, and edit hundreds at once.
Products, pricing, services and sections per partner site.
Granular permissions for sales, warehouse, returns and admins.
A history log on every order, product, service and user.
How might we
give a fast-moving ops team one place to sell, ship and track thousands of rental devices without mistakes?
Who we designed for
Proto-personas based on the roles that use the IMS every day.
Sales & ops
Handles partner and direct orders
Builds quotes, edits reservations and sends payment links all day.
Needs
Pain points
Warehouse
Preps, ships and checks devices in
Assigns real devices to orders, scans barcodes and checks hardware back in.
Needs
Pain points
Admin
Manages sites, products and team
Sets up partner storefronts, pricing and who can do what.
Needs
Pain points
Information architecture
Everything the team does lives in one of four places, and every module uses the same list, detail and history pages.
Rental flow
The path every rental takes through the system, and the team that owns each part.
01 Sales
02 Warehouse
03 Returns
Visual system
The team lives in this tool all day. A soft grey canvas, Montserrat for clear numbers, and Fello’s amber kept for navigation and the next action.
Montserrat · for clear numbers
SQ36146 · x25 iPad mini
Processing · Shipped · Returned
Updated by Courtney, 10:42 AM: tech note added
Components
Final product
A walkthrough of the IMS, following a rental from the moment it’s ordered to the moment the devices come back.
01 Orders
Orders from Fello, Square, Shopify, Eventbrite and more land in one list. Colour-coded statuses, rental dates and delivery methods make the day’s work obvious.
02 Order details
General info, reservation, fulfillment, shipping and attachments, each in its own card. View mode stays clean, and edit mode turns every field into a form.
03 Inventory
Items and models share one table pattern: searchable columns, filters and bulk actions, so huge lists stay quick to scan.
04 Bulk import
Upload a CSV with the rules spelled out up front, then review and fix flagged rows before anything is saved.
05 Bulk edit
Scan barcodes or paste serials, IMEIs or phone numbers, then update shared fields for every scanned device.
06 Products & pricing
Products are set up per storefront with a days-by-quantity pricing grid, bundled pricing and visibility controls.
07 Services
Services like LTE data, MDM, shipping and damage insurance can be per order or per product, with price variations and linked models.
08 Users & roles
Roles for admin, manager, sales, outgoing, returns, reports and payments, each with view, edit and action rights per page.
09 History everywhere
Orders, products, services, models and users all keep a searchable history: who changed what, when, and from what to what.
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